I was recently reading about and listening to Simon Sinek who is a Marketing Consultant. He was talking about how to inspire people to buy your product.
I really liked what he had to say. He has a short video that explains it all far better than I could, but what it boils down to is that he believes that :
"People don't buy what you do, they buy why you do it."
His website is then all about "start with the why" and the importance of that. It made me think of why I work in metal clay and also how I can get this message across better on my website and stores.
I thought you might be interested to read it - and maybe also consider the importance of telling the "why" in your story.
Hope he inspires you!
3 comments:
Thank You for sharing this with us Ruth.
I totally agree that the "why" is more important than anything else.
People love to know the story behind your work, the "why" and sometimes the "how".
Thank you for this information! I am really learning and appreciated your article.
Really glad I popped over here for a visit. I absolutely love TED talks! Thanks for sharing this one. Simon Sinek is new to me, but I'm going to start reading more about him for sure. Looking forward to refining my own story with a lot more 'why'.
thanks again!
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